Case Studies

Shokk – Youth Gym Management System

Introduction

SHOKK Ltd is a globally unique company that specialises in professional fitness for the youth sector. SHOKK has now firmly established itself as the number one global youth fitness brand. With over 175 facilities worldwide, more than 100,000 young people are now involved with the concept.

SHOKK is extremely passionate about increasing the activity levels of young people today. Supplying a full range of specialist equipment, training and services, SHOKK has a complete offering to suit the needs of young people aged between 5 and 18. Central to this is an exciting, identifiable brand and a physical activity solution that is effective, safe and fun.

SHOKK’s Mission:

"To bring professional fitness training to all young people aged between 5 and 18, to help them achieve an overall healthier lifestyle.

To empower our customers by supplying them with a facility or offering that will attract new clients, aid retention and provide a distinct competitive advantage."

Original brief

OFS were proud to be asked to develop a web-based system which primarily acts as a front desk “Member Management System” but then has the functionality to act as a unique “Activity Management System” through health assessments, programme prescriptions, exercise demonstrations and activity monitoring tools.

The system will be used by the gym staff as a retention tool whereas the end users (the kids) will experience an interactive and educational gym experience aiding them towards their health and fitness goals.

Testimonial:

“Working with OFS has been both exciting and rewarding. At the beginning we had a great vision of what we wanted to achieve with Tactics and OFS understood our brief and brought enthusiasm and innovation to the project which far surpassed our expectations. Together we have developed  a worlds first and Tactics is something we are very proud of. I would recommend anyone within the health and fitness sector to work with these guys as they understand the industry and have got great technical knowledge”

Kieran Murphy
Marketing Director of SHOKK

FIA – Interactive website for consumers and members

The FIA is the governing body for the health and fitness industry. The FIA required a new website design to consider the different types of web visitors they receive. Firstly they want to engage and direct health explores (consumers) to the best health and fitness services near them, by increasing the interaction of the site. OFS went about designing an optimum user experience with simplified navigation and easy to identifiable sections. Engagement with the site increased by the inclusion of interactive features such as how healthy are you? and the gym finder?

The FIA also wanted to use the website to increase their membership base with gyms and exercise professionals. The FIA provide their members with a secure member’s area, packed full of features to help them build their own businesses and services.

View the Fitness Directory to see just one of the tools available to use for each of their members.

Project consisted of:

• Website design
• Multiple site integration
• Content management system
• Bespoke interactive areas
• Secure membership areas
• Online booking and e-commerce
• Social media synchronization

Project Brief

There are two main sections to the site...one for consumers and the other for FIA members. The navigation and site plan had to reflect the experience for each of these parties. The consumer side of the site was designed to by synonymous with the FIA’s and Government’s moreactive4life campaign with key interactive features.

The member’s side of the site was to remain professional with interactive features illustrating the benefits of being a member.

All interactive and secure areas of the site had to be easy to use and intuitive. In some cases integration with other websites and resources was needed which was seamlessly filtered into the site.

Testimonial

"I can recommend OFS unreservedly. Their ability to combine wise counsel, with diligence and patience is a rare and potent combination in this space.

"On time, to budget, no pain and no surprises' should be their strap line!”

Howard De Souza
Communications Director FIA

YMCA

Central YMCA is the UK's leading activity for health charity and is also the world's first YMCA, established in 1844. We champion the benefits of health-based activity through advocacy, education and direct delivery.
We're distinctive among YMCAs for combining both a health and an activity focus, and working in the creative arts through theatre performances. We also work internationally and nationally, as well as on a local level.
The Central YMCA aspires to be the leading activity for health charity. We want to see a world in which all individuals have the opportunity to live healthy lives in mind, body and spirit. It is our mission to seek change in health attitudes and behaviour through advocacy, education and direct delivery.

Project Brief

The YMCA Workplace Activator program was born from the highly successful England Active program where people within a given community are championed to encourage and support active lifestyles within peers and colleagues. The clever people at YMCA wanted to develop an online portal to support the great work that the program delivers in a workplace environment. The portal would act as an educational and signposting resource to all employees involved with the program whilst giving them the ability to book on to local exercise sessions and engage in a wider community by developing its own online social community.

Project consisted of:

• Account creation and admin tools
• Bespoke data capture forms
• Data analysis tools
• Event creation tools
• Online booking facility
• Social media platform

Testimonial

"OFS went above and beyond what we expected of them for our Workplace Activator project. Not only did they deliver on time, to spec and on budget, but they maintained good lines of communication throughout and were prepared to put in considerable man hours to ensure the project met the very high standards we expected of them. They are a pleasure to work with and I'd recommend working with them without hesitation. "

Duncan Stephenson
Policy & Public Affairs Manager